A quote with no answer is a follow-up that never went out.

You send it, then you forget it.

The quote goes out two days after the visit, once the client has already received the others. After that nobody knows who hasn't replied for eight days, and a lost job stays lost without anyone able to say why: the win rate is an impression, not a figure.

• The quote goes out two days late, after the competitors'
• Nobody knows who hasn't replied for eight days
• The win rate is an impression, not a figure
• A job lost, and nobody can say why

The follow-up goes out without anyone thinking about it.

Every quote carries a state, and the state moves on its own: sent, chased, signed, lost. At day 7 then day 14 the follow-up goes out from your work address with your signature, following rules written once — and it stops the moment the client replies.

Industry figures put quote conversion between 10 and 30%, and close to one professional in two never follows up after sending. It isn't a pricing problem: it's a quote that got forgotten.

• The follow-up sent at the time you set, from your own address
• Rules written once: day 7, then day 14, then stop
• Sleeping quotes surfaced with their days of silence
• The follow-up stopping by itself as soon as the quote changes state

After twenty quotes, you know whether it's the price or the lead time.

The reason for losing is asked while it's still known — not three months later, when all that's left is “too expensive”. After a few dozen quotes the win rate reads by person, by job type and by month, and the dominant reason shows.

That's the figure that lets you decide to lower a price, or to turn down work you shouldn't have quoted for.

• The reason for losing asked while it's still known
• Win rate by person, by job type, by month
• The average delay between sending and replying
• What the outstanding quotes represent, in euros